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LoanOfficerPodcast.com

May 30, 2025

AI just changed how people search—and it’s transforming the mortgage industry faster than anyone expected. In this must-listen episode, Carl White & Chris Johnstone break down what Google’s new Gemini AI rollout means for lead generation, online visibility, and your reputation as a loan officer.

This is your...


May 27, 2025

In this episode, Chris Johnstone interviews Peter Pessetto, a real estate coach who joined Adam Crosley's mortgage team to build deep, scalable agent relationships—without ever taking a loan app.

Here’s what you’ll learn:
  • The exact education-first system Peter uses to book agent appointments and generate...


May 23, 2025

3 Key Takeaways:
  • AI Is the New Search Engine:
With up to 50% of searches projected to shift from Google to AI platforms like ChatGPT, loan officers must optimize their digital presence to be found by name and niche in AI search results.
  • Hunting vs. Farming Strategy:
Daily prospecting feeds your business today...


May 23, 2025

3 Key Takeaways:
  • AI Is the New Search Engine:
With up to 50% of searches projected to shift from Google to AI platforms like ChatGPT, loan officers must optimize their digital presence to be found by name and niche in AI search results.
  • Hunting vs. Farming Strategy:
Daily prospecting feeds your business today...


May 20, 2025

In this exclusive podcast episode of LoanOfficerPodcast.com, we chat with Tammy Saul—Officially the #1 producing mortgage broker in Maryland, and the #1 female mortgage broker in the U.S.Tammy and I have a powerful conversation about her strategies for driving over $200M in annual loan production even in a difficult...