How Gabriella Godde Built a $24M Mortgage Business and Is Reinventing It With AI & Social Media

May 26, 2026

Gabriella Godde, also known as the California Mortgage Girl, shares how she built a $24M mortgage business over 28 years and is now reinventing her business with AI, social media, database marketing, and direct-to-consumer mortgage strategies.

In this LoanOfficerPodcast. com episode the host Chris Johnstone interviews Gabriella Godde, a mortgage loan officer with 28 years of experience who has built a business producing approximately $24 million annually while now shifting her strategy toward AI, social media, direct-to-consumer marketing, and database ownership.

In this episode, you will learn:

1. How Gabriella is shifting from agent-dependent referrals to direct buyer leads through social media and AI
2. Why every loan officer needs to own their database, website, email, and book of business
3. How AI, Reddit, Facebook groups, and online authority are changing how consumers choose mortgage lenders

Chris and Gabriella also discuss how loan officers can use AI to create content, stay visible, build trust online, and turn their database into a long-term referral asset.

Listen to the full episode now, and if you find value in the conversation, please leave the Loan Officer Podcast a 5-star review to help more loan officers discover the show.