How Loan Officers Can Get AI & Google to Recommend Their Mortgage Business & Close More Deals

Sep 26, 2025

In this episode of the Loan Officer Marketing Podcast, Chris Johnstone reveals how loan officers can leverage artificial intelligence and Google’s AI search features to generate consumer direct leads that close at the same ratio as referrals. Discover why AI is changing the mortgage industry forever and how you can position your business to win.

 

What you’ll learn in this episode:

 

• AI-Powered Lead Generation – How to get recommended by ChatGPT, Grok, and Google AI for loan types like refinances, VA loans, and reverse mortgages.
• Proven Strategies & Case Studies – Real client results showing million-dollar funded deals and 17–22% close ratios from AI-recommended leads.
• Step-by-Step Authority Building – Practical tips on prompts, indexing content, and using platforms like Reddit to prove authority to AI.

 

Listen now and learn how to harness AI and Google to dominate your local mortgage market!