How to Get Recommended by ChatGPT & AI as a Mortgage Lender with Chris Johnstone and Frank Garay

May 13, 2026

In this LoanOfficerPodcast.com episode, the host Chris Johnstone discusses how AI is rapidly transforming the mortgage industry and why loan officers need to adapt now to stay ahead.

This episode dives deep into how ChatGPT, Gemini, Claude, and other AI platforms are beginning to recommend mortgage professionals directly to consumers searching for lenders online. Chris explains the exact strategies being used right now to help loan officers improve their digital authority, increase visibility inside AI searches, and generate more referral-style leads.

In this episode, you’ll learn:

• How ChatGPT and AI search are changing mortgage lead generation
• Why online conversations, Facebook groups, Reddit, and social proof matter more than traditional SEO
• How to use AI-generated newsletters and local content to position yourself as the trusted expert in your market

Chris also shares practical examples, AI strategies, and the mindset shift loan officers need to understand as the industry moves from traditional Google search into AI-powered recommendation engines.

If you want to learn how to position your mortgage business for the future and start leveraging AI before the majority of the industry catches on, this episode is packed with valuable insights and actionable ideas.

Listen now and subscribe for more mortgage marketing, AI, and lead generation strategies.

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