How to Turn Your Database Into Deals, Refis, Realtor Relationships & More with Tony Umholtz.

Sep 30, 2025

In this episode of the Loan Officer Marketing Podcast, Chris Johnstone sits down with industry leader Tony Umholtz to uncover practical strategies for growing your mortgage business in today’s shifting market. From managing your database to building meaningful realtor partnerships, Tony shares proven methods that are helping his team thrive.

 

What you’ll learn in this episode:

 

• Refi Opportunities: How to identify and act quickly on refinance prospects before rates shift again.
• Database Management: Why personal, authentic outreach beats automation when nurturing your past clients.
• Realtor Partnerships & Habits for Success: How Tony builds lasting relationships, maintains balance, and stays at the top of his game after 20+ years in the business.

 

Don’t miss this conversation packed with wisdom for both new and seasoned loan officers.