How to Use Custom GPTs to Book Appointments with Top Producing Real Estate Agents

Mar 19, 2026

In this LoanOfficerPodcast.com episode, the host Chris Johnstone breaks down a powerful, real-world strategy for using custom GPTs to create appointments with top producing real estate agents and position yourself as the go-to mortgage professional inside AI-driven conversations.

 

Chris walks you step-by-step through how to build your own custom GPT, customize it with your brand, and deploy it as a value-driven tool that real estate agents actually want to use and share with their audience. More importantly, he shows you how to embed your mortgage business directly into the experience so that when buyers are ready to take action, you are the one being recommended.

 

In this episode, you will learn:

• How to create custom GPTs that attract and open conversations with top-producing real estate agents
• How to position your mortgage business inside AI tools so you get recommended when buyers are ready to qualify
• How to use AI to generate outreach messages, scripts, and follow-up strategies that lead to booked appointments

 

Listen to the full episode now at LoanOfficerPodcast.com and if you find value in the show, make sure to leave a 5-star rating and review to help more loan officers discover it.