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Loan Officer Marketing with Chris Johnstone


Mar 15, 2024

Tune into our latest podcast episode where we catch up with Jason Scott, an expert Mortgage Broker, known for empowering clients and excelling in the mortgage industry.

 

Jason dives into how his top-ranking Google profile generates high quality mortgage leads, boasting a remarkable conversion rate that doubles the success of traditional referrals. He also sheds light on the transformative impact of the Concierge program in managing his extensive client database, reviving leads, and securing repeat business

 

Loan Officer Marketing Website: https://loanofficerwealth.com/

 

THE LOAN OFFICER MARKETING PODCAST | Ep. 137

Guest - Jason Scott, https://edmontonmortgagebroker.com/

 

➡️ Connect with Jason Scott

LinkedIn - https://www.linkedin.com/in/jasongscott/

 

Watch as Chris speaks with Jason about…

 

Closing Deals with the Concierge Program

Jason talks about the success he achieved with the Concierge program, highlighting how it enabled him to systematically reach out to his vast database of 1,700 past clients. By reviving expired leads and securing repeat business.

 

How the Concierge Program Leads to Increased Productivity and Business Growth

The program has significantly freed up Jason's time, allowing him to focus on his money-making business activities while still maintaining a strong connection with his past clients. The ability to conduct annual review calls through the Concierge service has led to direct business benefits, including closing deals that would have otherwise been missed and generating referrals. This level of personal touch and proactive engagement, facilitated by the program, has been a key factor in Jason's ability to sustain and grow his business effectively.

 

Converting Google Leads into Deals/Application

Jason talks about how search leads are converting into deals and applications right from the first call. Impressively, 25% of these applications end up funding, vastly outperforming the usual 50% success rate seen with referrals.

and MORE!

 

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