Feb 27, 2024
Tune in to our latest episode where we sit down with Scott Valins. He is the co-founder and CEO of GoRascal Inc., who ranks #14 on the Scotsman guide in 2023 with over $172 million in closed loans. They explore Scott's journey from his start in 2004 to building Go Rascal into a successful brokerage, focusing on innovative recruitment strategies and leveraging market downturns for growth. Scott shares insights into building a strong team, the importance of support and satisfaction for retention, and strategies for navigating the broker channel. This concise conversation offers valuable advice for anyone aiming to excel in the mortgage brokerage industry.
Loan Officer Marketing Website: https://loanofficerwealth.com/
THE LOAN OFFICER MARKETING PODCAST | Ep. 135
Guest - Scott Valins, https://gorascal.com/about
➡️ Connect with Scott Valins
LinkedIn - https://www.linkedin.com/in/scottvalins/
Watch as Chris speaks with Scott about…
- Mortgage Brokerage Growth and Recruitment Strategies: Scott Valins discussed strategies for growing and recruiting for his mortgage brokerage, GoRascal, drawing on his industry experience since 2004. He highlighted the transition into brokerage and the critical role of their recruitment process, which focuses on local loan officers through outbound campaigns and personalized profit and loss analyses for potential recruits. The conversation underscored the importance of monitoring key metrics like call volume, conversion rates, and appointment bookings, aiming to ensure a supportive and efficient transition for new recruits.
- Refinancing Skills Development for Loan Officers: Scott Valins and Chris Johnstone discussed strategies for enhancing loan officers' refinancing skills, emphasizing the importance of in-house sales training and the Daily Success Plan. This plan is aimed at refining focus on specific mortgage business aspects. Additionally, they highlighted a partnership with Mortgage Marketing Animals to leverage artificial intelligence in automating processes. Scott shared insights on loan officers' experiences with various lenders and the eventual preference for a few trusted ones, underscoring the broker channel's transparency and the potential for rapid growth upon identifying preferred lenders.
- Real Estate Agent Relationship Strategy: Scott Valins and Chris Johnstone explored strategies for building relationships with real estate agents, focusing on successful transactions and superior service. They emphasized nurturing existing relationships and securing future business. Chris proposed revisiting declined deals due to rate sensitivity, highlighting the importance of authenticity and genuine client care. Scott also mentioned hosting a weekly webinar on LinkedIn and being open to further discussions via email.
and MORE!
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